Product capabilities

Every feature area in Midnight CRM

Everything your community team needs to run a Discord server: member CRM, automation, campaigns, moderation, rewards and AI, working from the same member data.

See pricing

Feature categories

Each category maps to workflows your community team runs daily.

Member CRM and Segments

Operate on real member records instead of message history guesswork.

Member and role sync

Pull your guild into a searchable CRM with role history, join windows, and profile context.

Faster targetingShared operator context

Rule-based segments

Build audiences by role, join date, activity, XP, level or message count, or describe them in plain English and let AI build the rules.

Reusable campaign cohortsLess manual filtering

Guild authorization layers

Keep sections and actions scoped to the right teams and guild permissions.

Safer operationsCleaner ownership boundaries

Content and Campaign Ops

Run publishing, UGC review, and outreach from one place.

UGC review queue

Collect media from Discord channels and process approvals without digging through threads.

Higher throughputConsistent moderation flow

Scheduler and recurring posts

Queue announcements, reminders, and campaigns with timing control and previews.

Reliable cadenceFewer missed moments

Poll and slash command surfaces

Coordinate poll loops and command experiences from the same operating console.

Unified campaign controlCleaner experimentation

Automation and Workflows

Replace ad-hoc bot commands with visual, reusable workflow logic.

Visual workflow builder

Map triggers, branching, and actions for onboarding, events, rewards, and follow-up.

No-code automation opsFaster iteration

Cross-module triggers

Trigger flows from joins, messages, polls, achievements, events, and command actions.

Connected operationsLess tooling sprawl

Operational guardrails

Review and apply logic in one surface before it impacts your live guild.

Lower execution riskMore confidence in launches

Engagement Intelligence and AI

Turn data and AI guidance into concrete operator actions.

Analytics and keyword movement

Track activity velocity, topic trends, and campaign response over time.

Clearer performance signalsBetter planning inputs

Gamification layer

Configure XP curves, milestones, achievements, and role rewards by community model.

Sustained engagement loopsReward consistency

AI copilots for ops teams

Generate recommendations for channels, workflows, retention plans, and gamification setup.

Faster strategy draftsActionable guidance instead of chat-only output

Moderation and Support

Keep the server safe and answer members without leaving the dashboard.

AI moderation and strike ladders

Check messages and images against spam, harassment, NSFW, scam and brand-safety presets, then warn, time out, kick or ban on a strike ladder.

Fewer missed incidentsConsistent enforcement

Modmail

Members DM the bot to open a ticket; staff reply from a private channel with internal notes and attachments.

One support inboxPrivate, logged conversations

Domain rules and audit log

Allow or block link domains per server, and see who published, sent or moderated what.

Safer linksClear accountability

Rewards and Programs

Run giveaways, playtests and public recognition on top of the same member data.

Giveaways and reward pools

Reaction-entry giveaways with prizes drawn from pools of one-time codes, with delivery tracking and rerolls.

Hands-off prize deliveryNo double-claimed codes

Playtest programs

Applications, eligibility gates, applicant scoring, NDAs, key reveal and wrap-up surveys, all inside Discord.

Better tester selectionKeys only go to the right people

Public leaderboards and libraries

Branded public pages for your XP leaderboard and approved UGC that anyone can view.

Recognition beyond DiscordShareable community proof

Integrations and Operations

Connect your stack and spot problems early.

Webhooks and external API

Trigger workflows from your own systems and read member, XP and metadata through a scoped API.

Connected product dataFewer manual exports

Incident Radar

Detects unusual spikes in messages or outage keywords, alerts Discord and Slack, and runs incident mode in one click.

Earlier outage detectionCalmer launch days

Your brand throughout

Per-server theming, team roles with section-level access, and an optional white-label bot on Max.

On-brand experienceRight access for each teammate
Capture

Sync and observe

Ingest member, channel, and engagement data directly from your guild.

Decide

Segment and reason

Use cohorts, analytics, and AI copilots to decide the right next action.

Act

Automate and engage

Launch workflows, content campaigns, and reward loops without tool hopping.

Run your community from one place

Connect your server, add the bot, and start syncing members and launching workflows in minutes. Free for communities up to 500 members.

  • Free plan, no card needed
  • Real member sync
  • Upgrade any time

Questions first? Ask us in our Discord