Discord-native CRM, automation and AI operations

Run the Discord community
behind the brand

One operating system for your community team: member CRM, workflow automation, UGC review, gamification and AI copilots, built for Discord.

Live in production with Razer

A clock runs from midnight to 8am while Midnight runs a Discord community: the visual workflow editor builds automations from 42 building blocks and 19 triggers, modmail tickets are answered, AI moderation flags a scam message, Incident Radar spots a spike in support messages, slash commands deliver reward codes, scheduled posts publish, giveaways and segments reach the right members, members level up, member content is featured, and an AI digest suggests the morning's actions. By morning, nothing needs your attention.
Try it

Click around the dashboard

A live preview of the real app: members, workflows, gamification, analytics and slash commands.

Razer
Workflows
Workflows

Automate actions based on Discord events

+ New Workflow
New workflow
Welcome newcomers
Member joined
Create & Design Flow
Builder state
Visual flow editor ready
Trigger, conditions, actions
AI Workflow Suggestions
Generate automation ideas for your guild
NameTriggerEnabledFlow
Flow Editor
Event RSVP reminder
Visual flow
Trigger
Condition
Action
The real page combines AI suggestions, a create form, workflow table management, and a dedicated flow editor route. This preview keeps those same layers instead of reducing workflows to a generic diagram.
RazerCustomer story

Razer runs Midnight CRM in production

Razer uses Midnight CRM to run Discord member operations, workflow automation, AI-assisted community tooling, gamification and slash-command flows from one system.

  • Member operations in one place
    Razer works from synced members, roles and engagement context inside Midnight CRM instead of stitching together manual Discord checks.
  • Operational changes move faster
    Channel planning, workflow drafts and AI-guided suggestions give operators a reviewable path to action instead of ad-hoc trial and error.
  • Engagement systems are connected
    Gamification, workflows, slash-command flows and analytics sit in the same operating layer instead of separate tools.
Workflow Builder

Build automations visually, then put them straight to work in Discord

Design onboarding, retention, UGC, event, and engagement flows from one builder. Operators can map triggers, branching logic, and actions without dropping into bot code or external automation tools.

Welcome newcomers
Workflow builder
Build onboarding, retention, UGC, and event automations from the same flow system used across Midnight CRM.
The full visual builder is available on larger screens where node editing, branching, and properties are easier to work with.
Role routing
DM sequences
Event follow-up
UGC workflows
AI copilots

AI that changes how your team runs the server

Not a chatbot bolted onto Discord. Server-aware assistants propose structural changes, draft automations and surface insights, then hand back actions your team can review and apply.

  • Grounded in your synced Discord data
  • Shows its reasoning before it proposes changes
  • One-click apply for channels, workflows, segments and gamification
Structure

Channel Architect

Restructure cluttered servers, merge dead channels and propose cleaner routing before you touch Discord permissions.

  1. Finds 9 channels with no posts in 30 days
  2. Proposes merging them into #general-chat
  3. Applies the new layout after your review
Automation

Workflow Builder

Draft automations from joins, messages, polls, events and achievements, as flows your team reviews before applying.

  1. “Welcome new creators and give them a role”
  2. Drafts trigger → role check → DM flow
  3. Opens it in the builder, ready to publish
Retention

Re-engagement Advisor

Turn dormant cohorts into targeted follow-up plans using inactivity windows, role mix and server-specific signals.

  1. Spots members quiet for 21+ days
  2. Groups them by role and last channel
  3. Suggests a segment and follow-up message
Engagement

Gamification Generator

Create themed level curves, reward roles and achievement ladders that fit the community instead of generic XP spam.

  1. Reads your roles and posting patterns
  2. Proposes 8 levels with reward roles
  3. Applies thresholds in one step
Example setups

Built for brand servers, creator hubs and event-driven communities

Same platform underneath, tuned to how each server runs, with its own branding.

BR

Brand Community

Brand-safe community ops

High-volume member sync, UGC review, moderation visibility, and campaign segmentation for branded Discord operations.

Sample activity
Theme
GlowGrid
MembersUGCSegmentsAnalytics
CR

Creator Membership Hub

Content-led retention

Recurring content, event reminders, milestone rewards, and automated campaigns for creator-led membership communities.

Sample activity
Theme
Glow
SchedulerGamificationWorkflowsSlash Commands
EV

Event-Driven Server

Automation-first coordination

Workflow-driven reminders, RSVP automation, post-event follow-up, and engagement tracking for communities built around moments.

Sample activity
Theme
EventsKeywordsSegmentsAI Ops

Run your community from one place

Connect your server, add the bot, and start syncing members and launching workflows in minutes. Free for communities up to 500 members.

  • Free plan, no card needed
  • Real member sync
  • Upgrade any time

Questions first? Ask us in our Discord